Aussie
Wine Named World's Best New 'Green' Drink
SYDNEY,
Feb. 11 /PRNewswire/ -- Europe's leading drinks publication,
The Drinks Business, last night named an Australian family owned
and operated winery winner of the Best Green Launch at the 2010
Green Awards in London.
Wakefield Wines won the
award at The Drinks Business Green Awards which recognises and
rewards drinks businesses for significant environmental, sustainable
and climate change initiatives. The inaugural event comes at
quite possibly the most crucial time for environmental awareness
across commercial industries.
The Best Green Launch is
awarded to a beer, wine, spirit or soft drink launch that has
promoted an environmentally friendly cause, has sustainable
issues at its core and clearly demonstrates a reduction in its
environmental impact during production.
Mitchell Taylor, third generation
Managing Director for Wakefield Wines is thrilled to win such
a prestigious environmental award.
"This award is a major
honour for our family business. Our environmental commitment
is something we all hold very dear to our hearts and for many
years, we have made a concerted effort to protect the future
of the Australian and global wine industry and ultimately future
generations of our family. Winning Best Green Launch is confirmation
that we're doing the right thing," said Taylor.
Mitchell was unable to attend
the event though accepted the award via video cross - saving
precious emissions at the same time.
Wakefield Wines, known as
Taylors Wines in Australia and New Zealand was the only Australian
entrant in the international Best Green Launch category(1) and
won for its September 2009 launch of Eighty Acres - the world's
first 100% carbon neutral range of wines based on a complete
cradle to the grave Life Cycle Assessment (LCA) compliant to
ISO14044.
The LCA approach, maintained
by The Australian Wine Research Institute, allowed Wakefield
to define an accurate total carbon footprint and subsequently
work to minimise emissions prior to off-setting the balance.
To assist with the reduction of emissions, Wakefield has moved
the Eighty Acres range into O-I's new Lean + Green(tm) lightweight
bottles that are 40% lighter than normal bottles and reduce
CO2e per bottle by more than 15%(2).
Wakefield then selected
Carbon Neutral, an Australian not-for-profit organisation which
provides carbon offsets including Verified Emission Reduction
Units (VERs), to offset the sum of carbon emissions. Wakefield
Wines and Carbon Neutral are committed to purchasing their VERs
through domestic projects, independently certified by the Australian
Federal Government, ensuring the avoided emissions maximise
the benefit to the local environment.
For more information on
The Drinks Business 2010 Green Awards, please visit www.thedrinksbusiness.com
or for details about Wakefield's 100% carbon neutral Eighty
Acres wines, go to www.eightyacres.com.au.
Wakefield Eighty Acres is
available in select retail outlets for RRP US$15. Please direct
all stockist enquiries to Justin Taylor: (404) 314 2988 / Justin_Taylor@b-f.com
Mitchell Taylor is available
for interview in Australia throughout February
Media contact: Gillian Martin from Liquid Ideas on
+61 2 9667 4211
E: gillianmartin@liquidideas.com.au
Please note due to international
trademark restrictions Taylors is marketed under the Wakefield
brand in the northern hemisphere.
After four decades in the
Clare Valley, Wakefield Wines remains proudly family-owned and
run. The vision to build Australia's most successful family
owned wine company was set by Bill Taylor who, in 1969, purchased
land with his brother John and father Bill Taylor senior by
the Wakefield River in Auburn. This vision has been nurtured
and expanded by the next generation, Mitchell, Justin and Clinton
Taylor, who all have key roles in the organisation. Wakefield
challenges world standards through its progressive practices,
most evident in the family's commitment to bottling all wines
from the 2004 vintage under screw cap, the first major Australian
wine company to do so. Wakefield's ability to meld tradition
and innovation results in regular recognition, both in Australia
and on the highly competitive world stage.
(1) Contestants of the Best
Green Launch category included:
Vina Ventisquero, Yali
Wakefield Wines, Eighty Acres
The Pure Green Vodka Company, Pure Green Vodka
The Wine People, Purato
Guy Anderson Wines, CanCan
Vranken-Pommery Monopole, Pop Earth
(2) OI-30570 and OI-30571 versus OI-30163
CONTACT: Gillian Martin, Liquid Ideas, +61-2-9667-4211, gillianmartin@liquidideas.com.au;
Please direct all stockist enquiries to Justin Taylor: +1-404-314-2988,
Justin_Taylor@b-f.com.